Adina Friedman began her career as a college marketing rep for Atlantic Records before moving to Warner Music’s New York office. There, she became part of Warner’s Direct to Consumer department, managing the online presence of acts such as Paramore, Bruno Mars, and Shinedown. After moving to indie start-up tinyOGRE, Adina caught the attention of John Legend’s management, who brought her to Los Angeles to become a member of their team. She then moved to Troy Carter’s entertainment company, Atom Factory, where she began working with Lindsey Stirling. She currently works at Friends At Work.