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Colin Usher is the founder of Sweet Day Records (an independent music label in Scotland) and Junior Jet Club (an independent media company specialising in producing new media for the music industry). His skills include a particular focus on digital film production and new media content for mobile platforms. He is also an independent photographer. Colin has produced directed, filmed and edited a wide array of TV commercials, pop videos (for Sony Music, Persevere Records, Plastique Records, etc.) and corporate films (for Lloyds TSB, Ford Motors, The Institute of Science & Technology, Standard Life). For the past 7 years, Colin has been involved with Persevere Records in a media capacity working on The Proclaimers last 5 albums.