Worked as A&R manager for PolyGram Records A.S. (Denmark) from 1985 to 1993. In 1993, he co-founded CMC Entertainment. In 1999 he founded the more rock oriented CMC sister label RecArt Music. Jens Ove Friis left RecArt in 2012 (after it's parent company MBO Group was acquired by Universal Music in 2011). In 2013 he founded the independent label REO Records (3) (distributed by Universal).