Leroy Little was a force and a pioneer in the music industry. He was one of the top record promoters in the country, helping Stax andf Atlantic Records rise to the top with a number of hits. He owned and operated Waxy Maxy Record Store om 35th Street in Norfolk, Virginia, USA. He had several record labels, featuring a lot of talented artists, musicians, and writers, with Mr. Little even writing a few songs himself, along with writers like Andrew Simms, Garfield Williams, and Leroy Tuna. Some of the artists on his labels were Sebastian, Little Royal, Willie Brown, Trina Thomas, and The Reno Expedition. Labels included Tri-It, Tri-Us, and TRI-SOM.