ArtistInfo

M.C. Azim

A.k.a. Azim Lawrence Rashid

Azim Rashid was a graduate of the rough south Dallas, Texas hood of Hamilton Park. At a young age Azim got into music through listening to the early releases of Michael Jackson. Eventually he pursued an interest into hip-hop and gained notoriety around his neighborhood for his rhymes. Around 1987/88 Azim hooked up with local Dallas DJ The Snake (2) and joined part of the rap group Nemesis (3). As a member, M.C. Azim quickly became the group's leading emcee (along with Big Al (9)). While the group parlayed with laid back party rhymes, it was Azim that contributed many of themes of spirituality (as a Muslim) and social consciousness. However Azim departed shortly after the release of Munchies For Your Bass as the group was drifting more in the direction of gangsta posturing and booty bass music. After Azim released a solo project a few years later he traded a career as a recording artist for a more lucrative position. After working as an industy insider for several years M.C. Azim landed himself a job as MCA Records Inc.'s director of R&B promotion. In 2000 he was promoted to senior national director of the same department, overseeing the label's radio promotions and supervision of staff. More recently Azim joined the New Jersey-based Ultimate Media Group, a R&B/hip-hop marketing, management, and promotions firm, as their CEO.

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