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Marcus Pereira

Lawyer and publicist, Marcus Pereira founded his own agency in 1960 and then went on to work with the editing of records. In his book, Memories of Tomorrow, MG Editores Associados, 1980, Marcus Pereira portrays advertising in the 1970s and 1980s. A group of friends and lovers of Brazilian music frequented the Jogral Bar in São Paulo. Among them were the publicist Marcus Pereira and the bar owner Luis Carlos Paraná. Jogral was the great meeting point of good Brazilian music in the city. In 1967, reuniting friendships and affections to honor the composer Paulo Vanzolini, they released the disc Onze Sambas E Uma Capoeira. The LP, which also marked the artistic debut of Cristina Buarque, was branded "Jogral". The following year they recorded a choro record, Brasil: Flauta, Cavaquinho E Violão. The pretext was to give the records as a year-end gift from Marcus's company. In 1973, the 4-disc collection Musica Popular Do Nordeste earned Marcus the "Estácio de Sá" award from Rio de Janeiro. It was the pretext he had to abandon his profitable advertising agency and take care of a new company, Marcus Pereira Records. After bankruptcy, disillusioned and with other personal problems, he commits suicide in 1981.

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