perc, *1964
Arranger / Producer of Rock
A.k.a. William E. Kreth
William E. "Will" Kreth (born 1964 in Los Angeles, California) was the first "official" employee of WIRED magazine, hired by its two founders in 1992. He currently resides in New York City.He is an independent strategist, producer of and writer about multiscreen interactive media and marketing. Previously, the Senior Director for Interactive TV at Time Warner Cable, where he project managed the launch of ITV applications such as eBay on TV, live 1-screen with broadcasters such as NBC Universal and MTV Networks in multiple cities, and participated in the launch team of early (1997) residential broadband service deployments, with the internet service provider Road Runner.
Stick Against Stone |